"Switching to the detergent sheets is the easiest swap I've made in years. My laundry room actually smells like nothing now — in the best way."
Maya R.
Brooklyn, NY · verified
New season · Spring 2026
Small sustainable swaps for a healthier home.
A quiet collection of everyday objects — designed to outlast the disposable, made with materials that return to the earth.
The collection
Everyday swaps, made to outlast.
We don't believe in greener versions of disposable things. We believe in fewer, better objects — and the small daily habits that keep them around.
Our mission
One household at a time, without the lecture.
We started Earthly Habit because the planet-friendly aisle felt loud, plasticky, and a little patronising. Our shelf is quieter: a small set of objects we use ourselves, chosen for the materials, the makers, and the way they sit in your hand.
2.4M
Single-use plastic items diverted from landfill since 2021.
61%
Of orders ship in returnable, refillable packaging.
14
Independent makers and family workshops in our supply chain.
1%
Of revenue donated to coastal cleanup partners, every quarter.
Iris Vandermeer
Founder · Brooklyn
Workshop · linen + plant fibre
Drying rack · indigo dye
Field notes
Read the journal
From the homes of the habit.
Morning kitchen · oat milk, ceramic
Detail · linen tote
Window · clay light
"Two cabinets emptier than last spring."
— A note from Iris's kitchen, March
Laundry · folded muslin
Garden · clay pots
01 —
Plastic-free shipping
Compostable mailers, paper tape, and recycled fill in every order.
02 —
Carbon-neutral delivery
We offset 100% of shipping emissions through verified reforestation.
03 —
Reviewed by people, not bots
Every ingredient and material vetted by our independent eco panel.
04 —
Easy 90-day returns
Try it at home. Keep what you love. Send the rest back, free.
Before / after
A year of habit, by the numbers.
Conventional household · per year
The old habit
- ~46 plastic bottles of laundry detergent
- ~180 paper towels, weekly
- 2 kg of single-use plastic from kitchen sponges & wraps
- ~$420 spent on the cleaning aisle
114 kg
Plastic + paper waste, landfill-bound
With Earthly Habit · per year
The new one
- 4 envelopes of detergent sheets — refilled, not repurchased
- Linen unpaper towels & a bamboo dish brush
- Compostable cloth wraps, refillable kitchen soap
- ~$240 spent — and most of it lasts five+ years
9 kg
Compostable waste — a 92% reduction
2,318 reviews · 4.9 avg.
Read all reviews
Quiet endorsements.
"The diatomite coasters absorb everything. My oak coffee table has never looked happier. Worth every cent."
Priya S.
Toronto, ON · verified
"I bought the tote on a whim. Three months later, I've stopped buying paper bags entirely. Small swap, real change."
Daniel K.
Austin, TX · verified
